A look at the momentum
we can build together

DON'T TAKE MY WORD FOR IT.

The partners, leaders, and teams who built, sold, and scaled with me. Here's what they said.

WHAT COULD I DO FOR YOU IN 45 DAYS?✦WHAT COULD I DO FOR YOU IN 45 DAYS?✦WHAT COULD I DO FOR YOU IN 45 DAYS?✦WHAT COULD I DO FOR YOU IN 45 DAYS?✦ WHAT COULD I DO FOR YOU IN 45 DAYS?✦WHAT COULD I DO FOR YOU IN 45 DAYS?✦WHAT COULD I DO FOR YOU IN 45 DAYS?✦WHAT COULD I DO FOR YOU IN 45 DAYS?✦

NOW

Jonathan Connolly

President & COO,
Wealth Advisors Trust Company

where Barbs serves as the Fractional CMO

IN 45 DAYS,
SHE GAVE THE PRESIDENT SOMETHING

TO BRING TO THE BOARD.

"What Phase 1 ultimately produced is something we've never had before: a single, unified picture of our internal reality, our digital footprint, and the forces shaping our industry."

MOST LIKELY TO GO ALL IN✦MOST LIKELY TO GO ALL IN✦MOST LIKELY TO GO ALL IN✦MOST LIKELY TO GO ALL IN✦ MOST LIKELY TO GO ALL IN✦MOST LIKELY TO GO ALL IN✦MOST LIKELY TO GO ALL IN✦MOST LIKELY TO GO ALL IN✦

Craig Gottlieb

Senior Client Relations Executive,
Valtech (Global Digital Agency)

Three years partnering together on deals in the ecom ecosystem.
Barbs on the tech side. Craig on the agency implementation side.

THE BEST PARTNERS ARE CHOSEN FOR A REASON

“

She has a keen understanding of the business challenge and what it takes to drive business outcomes. She did an amazing job listening to the prospect, consulting with me on win themes and partnering throughout our joint pursuits. She takes great pride in her work and goes all in. And most importantly, she’s a blast to work with!”

SHE DIDN'T JUST WIN THE ROOM.
SHE WON THE BACK OF THE ROOM.

Matt Dunphy

Lead Solutions Engineer, commercetools

He's technical. She's commercial. Same team. Opposite expertise. Deal after deal.

“

It's rare to meet someone who's as thorough as Barbs. She does impeccable research, has fanatical drive, and is as tenacious as they come. An absolute sponge for information, she's always asking questions to help understand the complexities of today's fast-moving commerce ecosystem. I always got a kick out of working with her, and I'm sure she'll excel in her next chapter.

NO ESCALATIONS. JUST ELEVATION.✦NO ESCALATIONS. JUST ELEVATION.✦NO ESCALATIONS. JUST ELEVATION.✦NO ESCALATIONS. JUST ELEVATION.✦ NO ESCALATIONS. JUST ELEVATION.✦NO ESCALATIONS. JUST ELEVATION.✦NO ESCALATIONS. JUST ELEVATION.✦NO ESCALATIONS. JUST ELEVATION.✦

RELATIONSHIPS

At Shopify, the loudest endorsements don't come from your manager. They come from your peers. Sari and Imran posted this to nearly 500 internal teammates.

Got Trust?

"Huge shout out to @Barbarella for helping Launch reset the conversation... Barb used her relationship to help realign the project at launch, after the merchant team started going beyond the original scope."

Sari Eldadah · Sr. Lead of Technology Services, Shopify

"She drove full steam ahead, arranged and led the realignment meeting…Without Barbara stepping in and proactively supporting the launch, this could have been a launch filled with merchant escalations and negative experiences..."

Imran Patel · Senior Plus Launch Engineer, Shopify

NO SIZZLE. JUST PIPE.✦NO SIZZLE. JUST PIPE.✦NO SIZZLE. JUST PIPE.✦NO SIZZLE. JUST PIPE.✦ NO SIZZLE. JUST PIPE.✦NO SIZZLE. JUST PIPE.✦NO SIZZLE. JUST PIPE.✦NO SIZZLE. JUST PIPE.✦

A CRO doesn't text a former salesperson months after she leaves.
But Joe Aleardi did.

Joe Aleardi

CRO @Limble · Previously CRO @EDITED when Barbs was an Enterprise Account Executive

HER WORK DOESN'T CLOCK OUT WHEN SHE DOES.

"You should've stayed. Your deals came in!! Thanks for all your hard work over the year, it certainly paid off for us. I owe you."

iMessage · Tue, Jan 11 · 4:43 PM

Joe Aleardi

Hey there, happy new year! Hope all is well, just wanted to let you know you should've stayed. Your deals came in!! Thanks for all your hard work over the year, it certainly paid off for us. I owe you. You going to NRF?

Happy new year, Joe!! That's great to hear...I'm so glad I was able to contribute even though I was there for just a short time!

Geoff Watts

Co-Founder and former CEO of EDITED, Retail Intelligence Platform.

MOST RESIGNATIONS GET HR. HERS GOT THE CEO.

"I heard some of the things you did to open doors for us with customers and innovate on sales techniques. I really appreciate that, it added value just as the business you closed did."

SOME PEOPLE RAMP UP. OTHERS HIT THE GROUND RUNNING.✦SOME PEOPLE RAMP UP. OTHERS HIT THE GROUND RUNNING.✦SOME PEOPLE RAMP UP. OTHERS HIT THE GROUND RUNNING.✦SOME PEOPLE RAMP UP. OTHERS HIT THE GROUND RUNNING.✦ SOME PEOPLE RAMP UP. OTHERS HIT THE GROUND RUNNING.✦SOME PEOPLE RAMP UP. OTHERS HIT THE GROUND RUNNING.✦SOME PEOPLE RAMP UP. OTHERS HIT THE GROUND RUNNING.✦SOME PEOPLE RAMP UP. OTHERS HIT THE GROUND RUNNING.✦

“

BARBARA WAS A STAR FROM THE ONSET.

Gadi Bashvitz Former CRO @Stitch Labs
Now CEO @Bright Security

"She was able to quickly understand our offering and distill the key messages to customers to help them understand our value.

She is meticulous and understands how to effectively drive an enterprise process and bring it to a successful conclusion."

VOUCHED

His company was being absorbed. His product was being shut down.
He still used his name to open a door for Barbara.

YOU DO THAT FOR SOMEONE YOU BELIEVE IN.

"She has an incredible work ethic, open to learning, is extremely personable, and we were
sad to have parted ways."

Brandon Levey email introducing Barbs to another CEO

Brandon Levey Former Co-Founder & CEO @Stitch Labs
Current Founder & CEO @Ichi

FOUNDER DNA, ENTERPRISE SCALE.✦FOUNDER DNA, ENTERPRISE SCALE.✦FOUNDER DNA, ENTERPRISE SCALE.✦FOUNDER DNA, ENTERPRISE SCALE.✦ FOUNDER DNA, ENTERPRISE SCALE.✦FOUNDER DNA, ENTERPRISE SCALE.✦FOUNDER DNA, ENTERPRISE SCALE.✦FOUNDER DNA, ENTERPRISE SCALE.✦

Brittany Harris

Enterprise Technology Executive

They met as founders. From trunk shows to global fashion tech.

THE ENTREPRENEURIAL HAT NEVER COMES OFF.

THE

ENTREPRENEURIAL

HAT

NEVER COMES OFF.

"Barbara is not only extremely resourceful when it comes to thinking outside the box or using her entrepreneurial hat when it came to problem solving but she is very proactive and extremely detail oriented."